Shah Rukh Khan-promoted Kolkata Knight Riders (KKR) has tied up with soft drinks major Coca Cola for sponsorship during the coming IPL, days after the actor was dumped by rival beverage player PepsiCo as its brand ambassador.
"We are happy to announce that we have tied up with Coca Cola for (a) sponsorship deal for the IPL, which will include using the company`s logo as well as promoting their brand," KKR Director Joy Bhattacharya told reporters.
He said the contract is especially for the IPL season and Coca Cola`s sparkling drink brand `Sprite` would be promoted as part of the campaign.
Bhattacharya, however, refused to share any more details regarding the deal, including size of the contract.
Coca Cola refused to comment on the development.
Coke`s deal with KKR comes on the heels of PepsiCo terminating its contract with Khan, who was the longest serving brand ambassador for the company.
PepsiCo had, however, said it is "currently in discussions with him to take the relationship to a new phase".
Yesterday,Shahrukh told media,"Pepsi removed me".
The plotline begins when PepsiCo dumped its decade-old brand ambassador Khan from its Youngistan campaign last week. Coca-Cola moved in, offering to sponsor KKR, which would have ensured that Khan and his team members — including Sourav Ganguly, also dropped by PepsiCo in 2008, and Ishant Sharma, an existing PepsiCo ambassador — are seen endorsing Coke products.
Coca-Cola, which is planning to push its Sprite brand of clear-lemon drink through KKR, is close to signing a two-year deal with the IPL team, people close to the matter told ET. However, on Tuesday, PepsiCo approached KKR with a counter offer, upping the stakes. ET has learnt that a letter of intent has been signed between Coca-Cola and KKR.
Both parties are meeting on Wednesday to take up the matter. Khan had publicly expressed his unhappiness about the way PepsiCo terminated his contract. As first reported by ET on February 13, PepsiCo had decided not to renew his contract.
Coca-Cola’s sponsorship deal includes merchandise branding rights — T-shirts, jerseys, helmets, caps — in-stadia branding rights on perimeters and dug-outs, aligning with the team as a beverage partner, serving Coca-Cola beverages in home stadiums, and below-the-line and above-the-line promotions by KKR team players. KKR team members and Khan may also feature in Coca-Cola advertising specific to IPL. Every IPL team gets to play seven matches in home stadiums.
Summer is peak season for beverage companies and Sprite, according to a recent study by AC Nielsen, had dislodged brand Pepsi as the country’s second-largest aerated beverage. Neither Coca-Cola nor Pepsi chose to comment on the developments.
PepsiCo has already closed a deal with India Cements-owned Chennai Super Kings and is still in talks with Mukesh Ambani’s Mumbai Indians. In IPL’s season one, Coca-Cola had walked away with the cup as its exclusive on-air sponsor.
PepsiCo's five-year, Rs 50-crore deal with Board of Control for Cricket in India (BCCI) as the IPL’s pouring rights partner, on the other hand, had turned out to be a damp squib and was later called off.
Though financials of the expected deal could not be confirmed, it is learnt that the deal — KKR's deal with one of the cola makers — will involve an upfront cash transaction and a brand activation component. This is Coca-Cola’s second sponsorship deal with an IPL team, Delhi Daredevils being the first. The beverage maker is also learnt to be in talks with Preity Zinta-Ness Wadia-owned Punjab Kings XI.
Paper 1 did not throw up any “surprise” to a well-prepared student. The four different patterns of questions – Straight objective type, Multiple Correct Answer type, Matrix Match type and Linked Comprehension type were all patterns they were familiar with. The only “surprise element” was that there were five options to deal with in the Matrix Match type. To be fair to the increased complexity, the paper awarded two marks for every correct “row” and a total of eight marks for an entire question.
The total marks in Paper 1 of 2008 were 246 from 69 questions. This year, the total marks in Paper 1 were 240 from 60 questions. Comparing the reactions of the students in 2008 and 2009, we felt that Paper 1 was a trifle more challenging when compared to the corresponding Paper in 2008.
Paper 2 of IIT-JEE 2009 was the real “surprise element” since everybody was looking for one. With only 19 questions per paper, it really checked the knowledge level of the students.
Of the 19 questions per subject, 8 questions per subject were devoted to what the students call “numerical problems” or “descriptive problems” etc. These questions required students to work out the numerical answer to a problem and the same had to enter into a grid. Essentially, the students were required to darken four bubbles to get one correct answer. In our opinion, the surprise element, again since everybody was looking for one, was only in the weightage given to this pattern of question. This pattern had appeared in IIT-JEE earlier. With 96 marks out of the possible 240 in Paper 2, no doubt this was the section to crack in Paper 2.
Click Herefor NArayana IIt Academy IIT-JEE 2009 Paper-1 key
Click Here for NArayana IIt Academy IIT-JEE 2009 Paper-1 Question & Solutions
The rumors are in full swing in filmnagar political circles that Parakala Prabhakar who played the key role as official spokes person of the PRP is likely to resign for the primary membership of the PRP.
Yes,finally he quit the Praja Rajyam Party from the PRP office only.
Parakala prabhakar has appointed as official spokesman's for praja rajyam party by the padmabushan megastar chiranjeevi.
In a Press meet he announced his resigning from PRP.He has released his resignation letter to the press.
He said,"PRP is a poisionous party(idi visha rajyam)."
"I am one of the founding members of the party. I had even signed on the documents to register the Praja Rajyam as a political party. I expected that the party would strive for clean politics. But it proved to be otherwise. This is a poisonous tree," he told reporters at the party office.
Prabhakar alleged that all is not well with the functioning of the party.
"Initially, I thought mistakes are happening because of lack of understanding. But I began to think about the aim of starting the party. There is a flaw in the birth of the party itself," he said.
He said he does not have the ability to reverse the process of decay in Praja Rajyam and thought it prudent to quit.
"Some people may think that this party is good because of my presence. I have a responsibility to tell them that it is an evil force," he said.
Replying to a query, Prabhakar said he did not apply for ticket to contest the elections.
Bollywood superstars Shah Rukh Khan and Aamir Khan came together on the same platform to raise the issue of the tiff between the film producers and multiplexes over revenue sharing. And both advocated a partnership of equality."It should be a partnership of equality. Fifty percent sharing is fair. Distributors and exhibitors have to find a way to make it a viable business within their fifty percent. Within my fifty percent I have to make it profitable," said Aamir at a press conference in Mumbai. "This is one industry and we all can survive only when each sector will earn a healthy share. We are here to find a solution to this," added Aamir.
Apart from Aamir, industry veterans like Ronnie Screwvala, Mukesh Bhatt and Karan Johar were present, among others.Shah Rukh Khan, however, stressed that the press meet should not be seen as a "power show"."This is not a power show. We haven't gathered here to threaten multiplexes. It's a show of coming together," said Shah Rukh who also felt that there should be equal sharing of revenue. "We are here for fair rights for Friday nights," he asserted.
The tiff between the producers and multiplexes started early February. And after several failed discussions, the producers decided to go on strike. From April 4 they have stopped giving release rights of new big-budget movies.
A Sikh journalist Jarnail Singh, a reporter for Dainik Jagran newspaper, stunned mediapersons and officials at a press conference this morning when he threw a shoe at P. Chidambaram, India’s Home minister. The shoe did not hit the minister, who continued to take questions. Jarnail Singh was immediately detained and told mediapersons that he did this as a mark of protest to the clean chit given by the Central Bureau of Investigations to Jagdish Tytler, a Congress leader accused in the anti-Sihk riots of 1984. “I do not think it (what I did) is the right way but the issue (1984 Sikh riots) is right,” he told IANS.
He hurled a shoe at the home minister protesting against CBI’s clean chit to Congress leader Jagdish Tytler accused in 1984 anti-Sikh riots case, but it missed the target.
Dainik Jagran editor Sanjay Gupta could not be reached for comment. The Editor’s Guild condemned the incident. “When a journalist goes out in the course of work, he is representing his readers and the paper. He has a much higher responsibility than an ordinary citizen. Some basic decorum should be maintained by a reporter. This is condemnable. Any action of a reporter should be in pursuit of the news, not publicity. As a reporter, one should be above caste and community. If you wish to act for any cause, you should become an activist,” said Sachidananda Murthy, secretary general of the Guild.
Throwing a shoe at a person of authority gained prominence as a mark of protest after an Iraqi journalist threw a shoe at the then US President George Bush in December. Several such incidents have been reported from around the world since then. In India, an activist threw a shoe at a Supreme Court judge in March.
The Birla Institute of Technology & Science (BITS), Pilani has annonced Candidates who have booked BITSAT-2009 test date and time can now print the hallticket for the on-campus degree progarmmes offered at Pilani campus, Goa Campus and Hyderabad Campus.
The Birla Institute of Technology & Science (BITS), Pilani offers degree programmes in Engineering, Sciences, Technology, Pharmacy, Management and Humanities. This web site describes the admission modalities for the on-campus degree progarmmes offered at Pilani campus, Goa Campus and Hyderabad Campus.
Click Here to Download the BITSAT-2009 Hallticket.
If you have any problem in printing the hallticket, you can call Admissions Office during office hours at : 01596-242205.
Application Number *
Gender *
Date of birth *
Year
Month
Date
Note:
1. Due to Loksabha elections Scheduled on 13th May in Chennai, Chandigarh and Kolkatta the BITSAT centers at these locations will be closed on 13th May. The center will operate on 17th May to accommodate these candidates. The Date and Time in the Hallticket has been changed accordingly. For those candidates who have requested for a date other than 17th May at these centres allotment of new dates will be done before April end. Such candidates are required to check this website again in the last week of April.
2. For Candidates who have asked for a change in the already booked date due to clash with other exams etc., decision on change of test date/center will be taken before end of April. Such candidates are required to check this website again in the last week of April.
If you have any problem in printing the hallticket, you can call Admissions Office during office hours at : 01596-242205.
The Delhi Pradesh National Panthers Party today filed a police complaint against Bollywood actor Akshay Kumar for allegedly indecent activities in Lakme Fashion Week 2009.
A written complaint has been filed against actor Akshay Kumar and his wife Twinkle Khanna and Lakme Fashion Week organisers in Vakola police station in Mumbai for the unbuttoning act.
In an FIR filed against the Bollywood actor at the Parliament Street police station, the president of the Delhi Pradesh National Panthers Party Sanjoy Sachdev said,''Akshay Kumar was shown on various TV channels as participating in a fashion show last night indulging in illegal and indecent activities. His acts are violative of the provisions of the Indecent Representation of Women (Prohibition) Act, 1986 and the Young Persons (Harmful Publications) Act, 1956.
In his FIR, the Panthers Party has requested the police to immediately register a case against Akshay Kumar under the relevant provisions of the law read with appropriate provisions of the Indian Penal code.
Actor Akshay Kumar on Thursday apologised for his obscene act at Lakme Fashion Week, where he made his wife Twinkle Khanna unbutton his jeans.
"I am sorry for hurting the sensibilities," said the actor.
Watch the video
A written complaint has been filed against actor Akshay Kumar and his wife Twinkle Khanna and Lakme Fashion Week organisers in Vakola police station in Mumbai for the unbuttoning act.
It is being reported that Akshay Kumar said that he did a little bit of drama on the ramp as he endorses the Levis Unbuttoned brand.
He was walking the ramp for designer Tarun Tahiliani, who is designing jeans for Levis for the last two years.
So many students are getting their admit cards who appeared in AIEEE 2009.But there are many candidates who did not receive their admit card till now.If you are looking for that information or looking download AIEEE 2009 admit cards.Then read the below importany announcment by AIEEE.
The Admit Card will be sent by post "Under Certificate of Posting (UPC)" to the candidates (including those who made application online) about four weeks before the conduct of the examination, however, the Board will not be responsible for any consequences that may arise due to loss of admit card in transit.
It will be the responsiblity of the candidate to contact/write to the Board in case he/she is not in receipt of the Admit Cards by 6th April 2009. Such requests be sent to
Assistant Secretary (AIEEE), Central Board of Secondary Education, PS 1-2 Institutional Area, IP Extension, Patparganj, Delhi-110 092
with 2 photographs (as pasted on the Application Form), one should be attested by Principal of the institution where candidate is studying/passed XII or by the gazetted officer.
Photocopy of the Application Form, proof regarding remittance of fee (photocopy of the Demand Draft/Challan) in respect of those candidates who have made application online, and the original postal receipt issued by the Post Office for having dispatched the Application Form by Registered/Speed Post in order to get a duplicate Admit Card.
Such request for issue of duplicate admit card should accompany with a Demand Draft in favour of Secretary,CBSE payable at Delhi/New Delhi amounting Rs.50/- as fee and additional Rs.30/- as postal charges for outstation candidates.
Request for the issue of admit card after the examination will not be entertained.
In no case the duplicate Admit Card would be issued at the Examination Centres.
For the first time, the audience at the 2009 LFW was laughing their hearts out, shouting, screaming, clapping and yelling, “Love you, SRK” to which the superstar replied, “Thank you, darling!” From Vikram Chatwal, Preity Zinta, Hrithik Roshan and wife Susanne, Kareena Kapoor(not with Saif), Tusshar, Genelia, Sridevi with Boney and daughter, Arjun Rampal with his stunning wife Mehr, Anu Dewan, Gauri Khan (of course), Rita Dhody with Nari (we think they are more than just friends) to Anaita Shroff Adajania (who was seen chatting with Sabina and Anil Chopra) and Parmeshwar Godrej.
Shah Rukh, in a black coat and chocolate brown dhoti pants with a designer gold sling was the showstopper. He walked the ramp and then unlike any showstopper before him, started talking, because he doesn’t do anything without a mic!
“This was gooood!” he exclaimed, “For formality sake, I want to thank the Lakme Fashion Week for having me here because I am neither tall nor good looking. You are very kind people. I would also like to thank all the models who were very kind to me backstage. Thank you everyone as you made me feel that I could do this and my Kolkata Knight Riders (KKR) team. Since our growing years, we have been taught to believe in the notion that models can’t act but my handsome, beautiful and very talented friend Arjun Rampal has proved them wrong. Then there is Deepika Padukone, Aishwarya Rai, Sushmita Sen, Priyanka Chopra, John Abraham who has muscles everywhere, Dino Morea and even Zeenat Aman has been a model. All you models are wonderful and talented. Thank you”.
“I would also like to thank my beautiful friends Kajol, Kareena, Preity Zinta, Boney and Sri and my wife Gauri. She said she would talk to me the next morning no matter how I do now. I would like to thank Preity because she has joined KKR now,” he laughed
“Choreographer Lubna Adams has done a great job and she tried to make me look good. She told me to give her my 'good looking face' and I showed her and said, 'This is it. So she said 'Well, you will have to change it by sucking in your face, pouting and looking very angry.' So I showed her like this and she said 'You look like a fish that is starved of sex.' I didn’t mind the fish part but well, I am a Khan and I have some reputation! Then Karan tried to show me and he asked me to look as if I didn’t give a beep!” he said and everyone burst into laughter.
Lastly he introduced and welcomed designer Manish Malhotra on stage. He said, “He designs for the wonderful and beautiful boys and girls on screen but he is the first designer in the history of mankind and in the world to design a sling. If you guys (LFW) give away Filmfare awards, then he should get it for making a sling. Thank you very much, guys.”
This Southern belle is definitely having a ball. After working with Aamir Khan in Ghajini Salman Khan in yet-to-be-released London Dreams , Asin is set to work with Shahrukh Khan .
Grapevine is abuzz that Asin is being considered for a role opposite SRK in a Yashraj film. However, the original choice for the role was Katrina Kaif , but Shahrukh, who wants to keep safe distance from Salman and co., wasn’t too interested in working with Katrina.
So Katrina is reportedly out and Asin is in.
Saying yes to the project wasn’t easy for Asin. She had already allotted the dates to a Priyadarshan flick with none other than Akshay Kumar . And since Yashraj Films demanded dates around the same time, Asin was in a fix. She had to choose between doing a film with Akki or Yashraj.
But luck favoured Asin. Akshay asked Priyadarshan to postpone his film because of unavailability of dates. So as Priyan’s film was shifted to 2010, Asin had free dates for the Yashraj film.
So now, as things stand, Asin is most likely doing the YR Film with SRK. But interestingly, there’s a buzz that she might be replaced by Katrina in Priyan’s film with Akki.
